Featuring a series of innovative digital campaigns designed to highlight the unique benefits of living in Waterloo. Through modern, minimalist visuals and relatable scenarios, these campaigns effectively engage young professionals, university students, and international tenants.
The purpose:
Raise Awareness
Educate young professionals, students, and relocated individuals about the superior living conditions and lifestyle quality in Waterloo.
Highlight Benefits
Emphasize the spacious, comfortable, and community-oriented lifestyle that Waterloo offers, compared to the cramped and high-pressure living space.
Drive Engagement
Inspire potential renters to explore high-quality apartment options in Waterloo, designed to cater to the needs of students, young professionals and relocated professionals.
Brand Positioning
Establish ACCOMMOD8U as the premier provider of young professional and student housing in Waterloo, highlighting our in-house property management.
Process:
The design process for the lifestyle comparison campaign started with in-depth market research to understand our target audience, which includes young professionals, students, and international tenants. We focused on creating balanced visuals that accurately represent the different lifestyles, ensuring clarity and impact.
Scope
— Art Direction
— Campaign Captions
— Digital Graphics
— FaceBook Ad Campaigns
— Google Ad Campaigns
Target Audience
Students and professionals
Challenge
1. Striking the right balance between the two contrasting lifestyles without bias.
2. Making the content relatable and appealing to young professionals, students, and international tenants.
3. Maintaining ACCOMMOD8U’s brand identity while creating distinct visuals for the campaign.
AD Set I-Toronto VS Waterloo
To showcase the unique advantages of living in Waterloo compared to the densely packed urban environment of Toronto. Leveraging a compelling visual comparison, this campaign by ACCOMMOD8U aims to:
Design:
Creating a unique design style, distinct from traditional staging and magazine-like images, is to offer a more authentic and relatable visual experience. Instead of the often overly polished and impersonal look found in many staged photographs, this approach emphasizes humorous contrasts that resonate with potential tenants on a personal level, making the message more engaging and memorable.
The process guided by continuous feedback, resulted in a compelling campaign that emotionally resonates with potential tenants, highlighting the superior living experience offered by ACCOMMOD8U.
Solutions
1. Conduct thorough market research to understand the target audience’s preferences, pain points, and aspirations and incorporate these insights into the design.
2. Integrating concise and impactful copy that complements the visuals, effectively conveying the benefits of living in Waterloo.
3. Designing adaptable and flexible visuals that look good and perform well across various devices and platforms.
4. Using storytelling techniques and evocative imagery to connect with the audience on an emotional level, highlighting the positive aspects of moving to Waterloo.
AD Titles and Descriptions
Affordable Living — Get more space for your money compared to Toronto.
Community Vibes — Enjoy a close-knit community feel.
Work-Life Balance — Opportunities for tech and innovation careers without the big city stress.
Green Spaces — Abundant parks and recreational areas for a healthier lifestyle.
AD Set II-Escape and Get Your Own Space
This series continues our unique design style by using relatable, real-life scenarios that highlight the desire for personal space and freedom. The contrasting images vividly depict the frustration of living in crowded or shared spaces versus the joy and excitement of having your own.
Get your own space today and enjoy the freedom to live your own way, perfect for university students seeking independence from their parents.
Results/Impact
The creative concept and design highlight innovative digital campaigns designed to emphasize the benefits of living in Waterloo over Toronto and the freedom of personal space, particularly targeting university students seeking independence. Using a modern, minimalist style, these campaigns create relatable visual experiences for young professionals, university students, and international/relocation tenants. Through real-life scenarios and clear messaging, the campaign resonates deeply with the audience.
These campaigns set ACCOMMOD8U properties apart, attracting potential tenants and reinforcing the brand's commitment to quality living experiences. The result demonstrates visual communication's ability to create compelling visuals that drive engagement and deliver results.