Philosophy
My design philosophy is to search for solutions rather than problems, consider any project's negative impact, and focus on creating a sustainable design.
Project
Intranet brand identity and website design for a faster-evolving corporation.
Context
PG Synergy is the intranet website for Prica Global Enterprises Inc. (PGE) and its subsidiaries. They are a property developer from the design of the property rights to construction and real estate. The corporation is evolving faster than ever into something new and different.
Project Brief
Across the organizations and departments, new changes are happening every day. Therefore, the company introduced the vital tool, Microsoft SharePoint to showcase company news, events, workspaces, and information all in one easy to use platform.
As an in-house design lead, my task was bringing the corporate ethos with two aspects to cover from the design perspective:
1. Company intranet logo and identity design for a diverse company culture that differs from the public-facing brand identity.
2. Intranet user interface design based on research
Scope
— Discovery & Strategy
— Logo & Identity System
— Type and Color
— Brand Guidelines
— Stationery
— Web Design
Method
Meeting and interview
Meet with the company owners to review the corporate vision and mission and learn about the “Synergy” name. Interview each organization on how they collaborate with other organizations and their corporate value and cultural views.
Create survey
Send a survey to all employees and collect tangible insights.
Send a survey to all employees and collect tangible insights.
Discovery
Discover that we need to create a modernized visual and verbal identity that retains brand equity.
Discover that we need to create a modernized visual and verbal identity that retains brand equity.
Finding
Find that the management and employees are looking for a conversational platform and transparency information across the board.
Find that the management and employees are looking for a conversational platform and transparency information across the board.
Contribute
Bring research to the development and IT teams to help the intranet site map and design the user interface.
Bring research to the development and IT teams to help the intranet site map and design the user interface.
Design Process
• Set goals
• Meet stakeholders and define brand value
• Interview and survey
• Research and define the design concept
• Meet stakeholders and define brand value
• Interview and survey
• Research and define the design concept
Branding:
• Sketch and design style direction
• Design logo
• Choose colour palette
• Finalize and test
• Present and revise
• Finalize design
• Create brand guideline
Intranet user interface:
• Help develop sitemap
• Define the style base on research
• Design UI by following the branding guidelines
The branding concept focuses on company collaboration. Each organization is the key element to keep the corporation moving. They are the driving force and inextricably linked. I created an inspiration document and introduced the Infinite Momentum to define the concept and the brand value.
Inspiration Document - Creating A Story
Once the concept was presented and approved, I developed four logo styles. The brand name of “PG Synergy” led me to join the design concept elements and form the logo styles.
A Logo Represent Infinite Momentum
Motion + Infinite = Synergy
The idea of driving force presents movement, energy, and passion. These ideas also helped select the verbal identity and colour palette choices.
Brand Colour Palette
After presenting the logos, the owners were inspired and wanted to create additional logo styles. I created these styles along with the first logos for the final presentation and approval. The chosen logo (Design C) was from the first presentation but with revised colours.
A Driving Force Behind Prica Group of Companies.
(Verbal Identity)
Solution
How did my design help improve?
Communication
PG Synergy has been the voice for communicating between the company owners, management, and employees.
PG Synergy has been the voice for communicating between the company owners, management, and employees.
Brand Story
The logo has created the conversation of the brand story for new employees and reminded everyone of the corporate value.
The logo has created the conversation of the brand story for new employees and reminded everyone of the corporate value.
Employee-Centric Work Environment
The corporation has made a big step from a family company culture to an employee-centric work environment.
The corporation has made a big step from a family company culture to an employee-centric work environment.
Brand Awareness
The brand identity has become a loyal and devoted servant. Its recognition has served to cross the board to bring the corporation and its subsidiaries together.
The brand identity has become a loyal and devoted servant. Its recognition has served to cross the board to bring the corporation and its subsidiaries together.
Employee Engagement
The brand guideline helps the corporation continually develop in employee engagement. It applies to all internal communication channels and event items.
The brand guideline helps the corporation continually develop in employee engagement. It applies to all internal communication channels and event items.
Digital Workplace Foundation
Likewise, the intranet website has laid a foundation for the digital workplace, and it paid off during the global pandemic. The UI design is flexible and allows objectives to change to meet the new circumstances.
Likewise, the intranet website has laid a foundation for the digital workplace, and it paid off during the global pandemic. The UI design is flexible and allows objectives to change to meet the new circumstances.
Construction and Clearspace
A strong internal brand voice gives employees the tools to adopt brand values and embody them across various communications touchpoints.
Results/Impact
This project had two major challenges while developing the logo style and approval process.
Different Views on the Logo Style
It should follow the existing public-facing brand identity or have a new modern look. I provided my target audience with research evidence that indicates that employees are looking for a new and different logo. The research states that most employees are age group 25 – 45 years old, and they are looking for a clear and unified internal identity across all the company platforms.
It should follow the existing public-facing brand identity or have a new modern look. I provided my target audience with research evidence that indicates that employees are looking for a new and different logo. The research states that most employees are age group 25 – 45 years old, and they are looking for a clear and unified internal identity across all the company platforms.
Approval Process
The company owners had difficulty with the final brand identity approval. After a few follow-ups and meetings, the uncertainty was what employees would think of these new changes. The best solution in this circumstance is a direct response from the audience. We created a poll with the descriptions of the design concept and the company story for employees to vote on the logos. The reactions were positive, and a large number of employees participated. This voting process has shown that the company is open and transparent. It helps the employees work together more efficiently to become more competitive and connected.
The company owners had difficulty with the final brand identity approval. After a few follow-ups and meetings, the uncertainty was what employees would think of these new changes. The best solution in this circumstance is a direct response from the audience. We created a poll with the descriptions of the design concept and the company story for employees to vote on the logos. The reactions were positive, and a large number of employees participated. This voting process has shown that the company is open and transparent. It helps the employees work together more efficiently to become more competitive and connected.
INTRANET WEB DESIGN
Select pages from the Prometheus Brand Guidelines.
